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411 MKT SE – IL - MKT- 15 Tourism & Hospitality Marketing
MBA SEM-IV 2021-22 Online Exam
S. P. Mandali's
Prin. N.G.Naralkar Institute of Career Development & Research
536 Shaniwar Peth, Appa Balwant Chowk (ABC Chowk) Pune-411030
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411 MKT SE – IL - MKT- 15 Tourism & Hospitality Marketing
MBA SEM-IV 2021-22 Online Exam
Total Questions : 25
Per Questions Mark : 1
Passing Mark : 10
Internal tourism includes
Domestic & Inbound tourism
Inbound tourism
Domestic tourism
Outbound tourism
Clear selection
National tourism includes
Domestic tourism
Outbound tourism
Domestic & Outbound tourism
None of these
Clear selection
Visitors spending at least three hours away from home outside their usual environment for leisure but not staying away overnight is known as
Leisure day visitor
Twisty
Same day visitor
None of these
Clear selection
The Indian Government took its first tourist marketing initiative through the incredible India campaign in
2001
2000
1999
2002
Clear selection
A person who travels on foot is known as
Pouching
Way Tarer
Cosmopolitan
None of these
Clear selection
The main aim of the tourism industry in India is
To spread word of mouth & create repeat visitors
To spread word of mouth
Create repeat visitors
None of these.
Clear selection
A tourism policy includes
Option 1
Regulations
Objectives and strategies
All of the above
Clear selection
The first tourism policy was implemented
1980
1982
1981
1983
Clear selection
. Which of the following is not a major component of tourism.
Transport
Accommodation
Tour operators
Shops
Clear selection
Which of the following is a secondary component of tourism
Hawkers
Catering
Transport
Tour operators
Clear selection
Which of the following is a private sector tourism organization in IndiaTAAI
TAAI
WTO
OPEC
IATA
Clear selection
Price per night, as in accommodation booking is an example of ----------
Per-unit pricing
Per- person pricing
Single pricing
None of these
Clear selection
Which traveller are more Economy oriented
Budget
Vacationers
Moderates
None of these.
Clear selection
Which type of traveller are not interested in travel information
Moderates
Adventures
Home bodies
None of these.
Clear selection
UFTAA divides the World into how many regions?
7
8
11
12
Clear selection
Which one of the following is not categorised under Hospitality industry?
Lodging
Food and beverages
transportation
Tour packaging
Clear selection
The concept of hospitality includes the following_________
Welcome (Swagat), Information (Suchana)
Facilitation (Suvidha), Safety (Suraksha)
Cooperation (Sahyog), Infrastructure Development (Samrachana)
All of the above
Clear selection
Which one of the following is NOT correctly stated?
Eco tourism is an important form of nature based tourism
Eco tourism is community oriented and driven
Eco tourism is Government led and private sector controlled
Eco tourism is an important form of sustainable tourism
Clear selection
“Aspect Impact Analysis” is conducted in hotels to_____________
Understand the damage caused by pollution
Understand the further impact that may cause to the environment by pollution
Understand the precautions taken to prevent the environment pollution
Understand the impact of pollution on hotel employees
Clear selection
Which one is an example of non-marketing trade barrier in tourism marketing?
Cultural barriers
Socio-political barriers
Environmental barriers
Technological barriers
Clear selection
Dates representing a period of high demand, during which a particular fare is invalid_______
Booking dates
Valid dates
Back out dates
Invalid dates
Clear selection
A segment of business market that includes employees of governments, schools, hospitals, etc.
Corporate Travel
Affinity Travel
Institutional Travel
All inclusive travel
Clear selection
A package tour that includes the services of a tour representative accompanied at each destination____
Excursion tour
Escorted tour
Hosted tour
Minimum tour
Clear selection
Any package tour including two or more components such as airfare and accommodation designed for a specific client is known as__________
Free Individual Travel
Group Inclusive Travel
Leisure Travel
Corporate Travel
Clear selection
The classification of hotels are carried out by___________
Department of Tourism, Government of India
Federation of Hotel and Restaurant Association of India
India Tourism Development Corporation
State Department of Tourism
Clear selection
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